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Roxy Clothing
As a subsidiary of Quiksilver, Roxy was born in the water; starting off as a swimwear line, it debuted in late summer 1990 to incredible success. By the following year, a Roxy sportswear line was introduced, and that too prospered, with sales reaching $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces.
The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
Roxy now branch out into a range of other great skate and cycling products.
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